BeautyNEWSNRTA 2024

Lashes By Hols Shines Bright as Bronze Sponsor at the 13th National Reality TV Awards


London, United Kingdom, December 15, 2023— Lashes By Hols, a powerhouse in the lash industry, is thrilled to announce its role as a bronze sponsor of the 13th annual National Reality TV Awards (NRTA). As devoted consumers of reality TV, the team at Lashes By Hols expresses profound gratitude for the opportunity to collaborate closely with this inspiring and vast industry. The sponsorship marks a significant milestone, and Lashes By Hols eagerly anticipates a future filled with exciting possibilities alongside the NRTA.


A Lash Journey of Passion and Dedication

Founded in 2017 by CEO Holly Smyth, Lashes By Hols has evolved into a symbol of excellence in the lash world. Holly’s journey began at the age of 20, providing lash services from a small room at her parents’ house. Faced with the challenge of finding a reliable lash supplier offering a diverse range of products, Holly embarked on months of research and dedicated hard work. The pivotal decision was made: Holly would only be satisfied if she could be in control of the quality of the lashes she used, provided, and trusted.

Since its inception, Lashes By Hols has transcended from home services to working in a tanning shop, establishing its first small storage office, and ultimately opening its beloved shop. The current location features a large back room dedicated to products and stock, alongside a separate office where Holly reflects, creates new business ideas, and stores additional stock.


A Legacy of Achievements and Recognition

Over the past six years, Lashes By Hols has achieved numerous milestones and experienced opportunities that were once distant dreams. Holly served as a judge for the lash awards in 2022 and proudly received the ‘Lash Disruptor Award’ in 2023, along with being finalists for six other awards in the same year.


Beyond Lashes: A Commitment to the Industry

Lashes By Hols extends its impact beyond excellent lash services, offering a wide range of high-quality products to help other lash technicians achieve diverse lash looks and create their desired lash styles. The brand values the lash industry as a collective endeavor rather than a competition, aspiring to inspire and assist all lash techs wherever possible.

What sets Lashes By Hols apart is its genuine care for all customers. The brand loves hearing feedback and product ideas to allow its product range to grow and suit all lash techs. While the majority of products cater to lash techs, Lashes By Hols also offers products for clients, including lash growth serum and strip lashes for a more affordable alternative.


A Message from Holly Smyth, CEO of Lashes By Hols:

“We are beyond thrilled to be a bronze sponsor of the 13th Annual National Reality TV Awards. As devoted fans of reality TV, this sponsorship is a dream come true for us. At Lashes By Hols, we believe in the power of collaboration, inspiration, and genuine care for our customers. This sponsorship is a testament to our commitment to the lash industry and our desire to contribute to its growth and success. We look forward to a fabulous future with the NRTA and continuing our journey of excellence in the lash world.”


About Lashes By Hols:

Lashes By Hols is a trailblazer in the lash industry, offering exceptional lash services and a diverse range of high-quality products. With a commitment to excellence, collaboration, and customer care, Lashes By Hols continues to set new standards in the industry.


For media inquiries or further information, please contact:

Tirshana Nursimulu

PR & Sponsorship Executive

[email protected]

00 44 (0) 207-101-4937


Connect with Lashes By Hols online:

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Instagram: @lashesbyhols | @lashesfromhols 

TikTok: @LashesByHols