United Kingdom, London 28/02/22, The National Reality TV Awards today announced a sponsorship deal with Batiste for the 11th edition of the prestigious awards which is set to take place on the 28th July 2022 at Porchester Hall in London
The UK’s number one dry shampoo brand, Batiste is everyone’s best-shared secret when it comes to refreshing hair between washes; removing excess oils, so your hair looks clean and smells great – leaving you feeling confident every day. Much loved backstage, in every seasoned hairstylist’s kit, and an everyday hair must-have for all – the award-winning refresh and styling spray alleviates tell-tale signs of unclean hair and refreshes your style on demand. Think confident, carefree, and colourful, and seize the day with Batiste – maximising your style and freshness whenever it’s needed for instant head-turning confidence.
The National Reality Television Awards launched in 2011 and it remains the first and biggest celebration of Reality TV worldwide. In recent years, reality television has surpassed viewership globally going head to head with traditional soaps, films, and other tv programming and coming up top.
Award-winning brand, Batiste joins the list of sponsors by acquiring a one-year deal with the National Reality TV Awards. As part of the deal, Batiste will sponsor the Celebrity Personality of the Year category which was won last year by popular TV host, Susanna Reid from ITV’s Good Morning Britain.
Sonila Troka, Batiste Global Lead at Church & Dwight UK said: “As the UK’s number one dry shampoo and award-winning brand, Batiste is thrilled to partner with this year’s 11th annual National Reality TV Awards and celebrate the plethora of talent that makes up the whole industry of Reality TV. Sponsoring the Celebrity Personality of the Year Award, Batiste is proud to join forces with a ceremony that reflects the real television fans – with all categories nominated and voted for by the public”
More than a look, it’s an attitude. With over 50 years as the UK’s Number One Dry Shampoo, it was in 1975 that Batiste revolutionised hair care with the launch of its Original Dry Shampoo. An instant hit, Batiste sells in more than 70 markets globally – cementing Batiste Dry Shampoo’s position as one of the most popular beauty products in the world. A Dry Shampoo that doesn’t dry out hair, Batiste has you covered when time isn’t on your side; post-workout, pre-Zoom – delivering a salon-finish standard at-home styling in one quick hair flick.
Joanne Randall, Head of Partnerships for the National Reality TV Awards commented “Reality Television is more than just a guilty pleasure. Millions turn to reality television as their best-kept secret to keep them entertained on a daily basis. Similarly, Batiste is everyone’s best-shared secret when it comes to refreshing hair between washes. Hence, this partnership is a perfect match and we are certainly looking forward to working together on what will be a successful 11th edition of the NRTA”
The 11th annual National Reality TV Awards returns to London on the 28th of July with nominations scheduled to be announced on the 28th of May 2022.